Work
- IMC Campaign
- Youtube Video
- Out-Of-Home Ads
- Social Paid Ads
- Organic Social
- Motion graphics
- Video production
- Production Artist
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Tempo Gin Smash
IMC Campaign 2023
As the Senior Graphic Designer at me&ideas creative agency, I had the exciting opportunity to contribute to the Tempo Gin Smash integrated marketing campaign. In this project, I took on the role of production artist and worked closely with the Senior Art Director/ Project Lead and Creative Director to ensure the design and animation elements aligned with the campaign's objectives and vision. I was responsible for preparing and completing various types of digital formats, including Youtube video, social paid ads, organic social posts, and out-of-home ads.
Not-Too-Sweet,
Perfectly Balanced
Project Goal: Persuade people who are ready to graduate from sugary coolers to choose Tempo as a flavourful, perfectly balanced drink that reflects their refined taste.
Design Concept: Balancing Act; a perfectly balanced drink.
SKU Focus: Strawberry Lemon, Blackberry Lime & Mango Peach
Throughout the campaign, my main focus was on motion graphics and video production, ensuring that the "stacked fruits", "tempo gin smash can" and "shadows" would gently move to each side and remain balanced for a few moments. To accomplish this, I utilized software such as Photoshop, After Effects, and Premiere Pro. These tools allowed me to bring the campaign to life by creating dynamic and visually appealing content that effectively conveyed the messaging and branding of Tempo Gin Smash.
The challenges I encountered while working on the motion design involved carefully considering factors such as timing, transitions, effects, and overall visual coherence in order to create a seamless and impactful viewing experience throughout all three flavours.
Youtube Video
Out-Of-Home Ads
Social Paid Ads
Organic Social Posts
Working on the Tempo Gin Smash IMC Campaign was a rewarding experience that allowed me to showcase my skills in motion graphics and video production. It further strengthened my expertise in using industry-standard software to deliver high-quality and engaging visual content.
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Senior Designer: Prateeba Perumal
Senior Art Director/ Project Lead: Jenna Read
Brand Manager: Shirley Ng
Creative Director: Colby Fulton
© Copyright Me&Ideas 2023.
