WHO AM I?

Hi, I'm Prateeba Perumal, a multidisciplinary Senior Graphic Designer with Malaysian roots. My multicultural background offers a diverse perspective, allowing me to weave cultural influences and strategic thinking into every pixel and print.

My design journey began at Limkokwing University, Cyberjaya where I honed my skills with a three-year Diploma in Graphic Design, specializing in Advertising and Multimedia. Eager to push creative boundaries, I later earned a BA of Communication Design from Emily Carr University of Art + Design, Vancouver.

Years of experience building brands and crafting visual storytelling, I now bring ideas to life as a Visual Designer at BC Children’s Hospital Foundation. Prior to that, I designed impactful brand experiences as a Senior Designer at Me&Ideas Creative Agency until its closure in 2023.

With over 11 years of freelance experience and 8 years in-house, I’ve had the privilege of developing brands and collaborating with clients across diverse industries ranging from food & beverage, publishing, packaging, retail, tech, real estate, corporate, e-commerce, campaigns, healthcare, life sciences, non-profits, literary agency, interior design and educational institutions. My work spans both print and digital, empowering startups and businesses of all sizes with impactful design solutions that drive growth and success.

Creative Pursuits: When I'm not fully immersed in design, exploring typefaces or scrolling through Pinterest for inspiration, I channel my inner artist through watercolours. In my spare time, you'll often find me curled up with a good book, wandering scenic nature trails, or exploring architectural and urban landscapes—plotting my next adventure one map scratch-off at a time. Nature, art, travel and everyday life fuel my creativity, sparking fresh ideas for my design work.

Through every role, I’ve embraced design as more than just aesthetics—design is the bridge between creativity and functionality, transforming ideas into experiences that connect, inspire, and elevate everyday life.

Let’s connect on LinkedIn; design talk or new opportunities, I’m all ears!
software

Illustrator

InDesign

Photoshop

After Effects

Animate CC

Premiere Pro

Figma

Acrobat

Powerpoint

Keynote

other skills

Art + Creative
Direction

Brand
Strategy

Photography
Direction

Colour
Theory

Storyboard
+ Sketch

Project
Management

Print
Production

Layout
Typesetting

WCAG
Compliance

Printer
Knowledge

AWARDS

current
issue 06

Student
Winner
Applied Arts
Awards
2015
Print Gold
Winner
Creativity
International
Awards
2015
Merrit
Winner
The Society of
Publication
Designers
2015
Honorouble
Mention
The Salazar
Awards
2015
UP