Work
- Branding
- Web & App UI
- Email UI Design
- Social Media
- Print Design
- Blog Posts
- Pitch Desk
- Paid Ads
- Illustrations
- Digital Design
- Typography
- Iconography
- Storyboarding
━
All in-one
rental platform
Machobear Studios is an established tech start-up based in Vancouver, British Columbia dedicated to innovation and shaping the future. They bring their vision to life by developing new and exciting products. One of their notable creations is liv.rent, an all-in-one rental platform that seamlessly connects tenants with landlords. By digitizing the entire rental process, users can easily search listings, sign contracts, and make rent payments.
liv.rent was created with two primary objectives in mind: building a trusted rental community to enhance the tenant-landlord relationship and providing a platform that eliminates the stress and uncertainty associated with renting. The platform utilizes smart technology and verified information to foster trust among renters and landlords, improving their relationships and eliminating common rental challenges. With various features such as verified listings, digital applications and contracts, and a secure digital filing cabinet, liv.rent aims to make the entire rental process easy and secure for both renters and landlords.
As the Lead Graphic Designer, I have been involved in a wide range of projects, both for web and app platforms. I assisted the team in repositioning the brand and developed strategies within the rental market to make the liv.rent platform more relevant. This was achieved by educating our target audiences on how to connect and streamline the entire rental process. I have created and executed various design collateral, ensuring that they adhere to the brand standards.
Some examples of my work include social media posts and banners, paid ads, infographics, illustrated banners, maps, reports, pitch deck, sales collateral, digital designs, print designs and other marketing design-related collaterals. These projects effectively demonstrate my creativity and technical skills in executing design work. Overall, my contributions have played a key role in shaping the liv.rent brand and enhancing the user experience for our target audience.
Web & Mobile UI
I collaborated closely with our in-house developers, UX/UI designer, and stakeholders to enhance the website and mobile layout, with a focus on strengthening the visual brand aesthetic. Our primary goal was to improve the overall digital brand experience across all channels. To achieve this, the team conducted design audits to ensure that the website and app align with the brand guidelines.
One of my key responsibilities was to audit the web and mobile Sketch working files to ensure that the web and app maintained a consistent and cohesive brand identity across all pages and elements. This involved working closely with the team to implement design changes and updates that resulted in a seamless integration of design elements and improved functionality. By maintaining a unified brand presence, we aimed to provide users with a consistent and recognizable experience throughout their interaction with our platforms.
In addition to collaborating on the website and app improvements, I also contributed to the creation of wireframes and mockups for new features and improvements on the website and app. This allowed us to visualize and refine the user experience, ensuring that our design decisions aligned with the overall brand vision and user expectations.
Marketing Collateral Design
I ensured that all marketing collateral materials, including graphics and other visual assets, were in line with the brand guidelines, maintaining a unified and recognizable brand presence.
Project goal: To provide assistance to our community in navigating the rental process with ease, making it more efficient and convenient for everyone involved.
Target Audience: Renter, Landlords and Property Manager
Key Message: The liv.rent platform is available on web, iOS and android, and designed to cater to the needs of renters, landlords, and property managers by providing them with all the essential features to ensure a smooth and successful rental experience.
For Renters
For Landlords
For Property Managers
Illustrated Maps
Paid Google Ads
Rent Report Infographic
Sales & Marketing Print Design
Webinar
━
Graphic Designer: Prateeba Perumal
Marketing Specialist: Matisse Yiu
Digital Marketing Specialist: Anne Guo
Product Manager: Derick Hsieh
Business Development & Client Success Manager: Paula Azevedo
Developers: Machobear team
UI/UI Designer: Machobear team
