Work
- Digital
- Social Media
- Map Illustration
- Print Medium
━
IDS 2021:
Natural Wonder
The Interior Design Show (IDS) is the premier showcase of new products, furniture, designers and avant-garde concepts from North America and beyond. Since it was first launched in 2004, IDS has celebrated and welcome individual designers, artists, makers and design-centric brands who have come together in Vancouver to showcase their current works, concepts and products. Annually, the show continues to expand, broadening its size and reach, while building its reputation.
As the current climate demands, IDS Vancouver 2020 have adopted a new, hybrid digital format with rich, evergreen content and experiences delivered daily. In 2019, close to 40,000 visitors toured the event and in 2020, thanks to its digital re-invention, an even larger (digital) audience is expected. There will be over 20 virtual talks and free access to the digital design fair, where we are able to enjoy the very best in contemporary Westcoast product and interior design from the luxury (or comfort) of your own home.
IDS 2020 theme is “Natural Wonder”. Though selected prior to the pandemic, the theme strikes a potent note for this exceptional time, reminding us of our connection to the natural elements outside our home and the importance of paying careful consideration to nature in design.
Liv Design Studio, an award-winning design studio established in 2012 with a strong focus on interior design was featured in the IDS 360° Series. As their in-house graphic designer, I have adapted the overall brand aesthetic that was originally created by the IDS Vancouver team. In support of the digital event, I created an illustrated map for the IDS Vancouver 2020 micro-events that have taken place across the town from October 1-8.
The project's goal is to create a branded illustrated map that will help our audience locate the exhibition site in Vancouver.
Jody Philips, Head of the IDS Vancouver expressed her gratitude for the effort our team have made to make this event successful.
━
Designer: Prateeba Perumal
Brand Design: IDS Vancouver
Copywriter: Kristina Ikavalko
Marketing Specialist: Matisse Yiu
Marketing Coordinator: Anne Guo
