Work
- Branding System
- Logo Design
- Visual Identity
- Print Design
- Print Production
━
Helping pharmacists provide
better care to their patients
GenXys Health Care System is a comprehensive precision prescribing software based in Vancouver, Canada. Their main goal to solve healthcare's most pressing challenges, improve patient safety, increase medication efficacy, reduces healthcare costs, and help people live better, and healthier lives.
To reinforce their company brand, Robert Fraser and Martin Dawes asked us to design and build a new brand identity that could capture their vision—to power every prescription, globally, with their developing software and pharmacogenetic solutions that have a global impact. This branding project involves the creation of a logo, sub brand logo for their products and corporate identity.
━
01
Brand Identity
The brand identity for GenXys Health Care Systems is structured based on five keywords—trustworthiness, reliability, diversity, networking and connections—reflecting GenXys’ vision and mission statement of their brand. Through these strong keywords, the brand shows its accessibility, effectiveness and the overall system of their corporate image as a brand with holistic communication.
━
02
Logo Design
The brand demonstrates the perceived communication of GenXys’ corporate image. The identity shows the visual aspects that form an element or component of the overall GenXys brand. The GenXys logo identifies its business in its simplest form via the use of two custom elements: a symbol and a wordmark. Therefore, together it forms the basis of the perceived image of the GenXys brand.
Concept Development
Logo Refinement
━
03
Sub-brand Logo
For the TreatGx sub-brand logo, it retains the same colour palette as GenXys logo, its parent brand. The proportion and arrangement of the TreatGx symbol modified to maintain the consistency with the GenXys logo. The custom wordmark has been specifically created. The subbrand logo should never be typeset, recreated or altered, which could cause inconsistencies that lessen the impact of the brand.
━
04
Corporate Identity
The corporate identity is often seen by the viewer as a collection of visual elements, which are used in various applications. GenXys brand will be implemented in such a way as to promote the image of GenXys’ business.
Team
━━━
Designer: Prateeba Perumal
Designer: Taysia Louie
